Useful fall prevention tools, resources and statistics are all mentioned in the Fall Prevention Month 2022 Annual Report

Posted March 23, 2023

The 2022 Fall Prevention Month (FPM) campaign was a great success and the FPM annual report is now available! Each year, the FPM annual report summarizes data collected to evaluate each component of the campaign. It also highlights the new and updated resources available to support promotion and awareness of the campaign. Here are some of the highlights:

What’s new?

• The FPM Fact Bank was updated with new available data. The Fact Bank outlines provincial, national, and global fall-specific data and sources.


• The FPM social media guide had several updates or new additions, including new ready-to-share social media posts and graphics, and new ‘How to cause a fall’ videos.


• Some new ideas for activities were added to the FPM website, including recordings and discussion questions from Parachute’s ‘For Seniors, By Seniors: Community Conversations’ series as a new way to engage older adults and fall prevention trivia cards.


• Data- or guideline-focused resources were added, including the Surveillance report on falls among older adults in Canada and the ‘World Guidelines for Falls Prevention and Management for Older Adults: A Global Initiative’.


• Fall prevention training modules by Alberta Health Services and Toronto Public Health were added to the FPM website, along with the KITE-Toronto Rehabilitation’s Reactive Balance Training Toolkit (Rebal Kit)and Active Aging Canada’s Healthy Living Workshop

See page 4 of the FPM annual report to see everything new or updated on the website this year.

Website (https://www.fallpreventionmonth.ca)

• In 2022, people were spending more time on the FPM website.


• Most new users of the website got there via social media but many arrived at the website through organic search (e.g., googling “Fall Prevention Month”).


• The majority of new users are from Ontario and Quebec.

Social Media (FPM Facebook | FPM Twitter)

• The official campaign hashtags generated just under 5M impressions in the month of November.


• Posts by the FPM Facebook page reached over 115,000 people and had over 29,000 engagements (likes, comments, shares etc.).


• Tweets from the FPM Twitter account generated over 27,000 Tweet impressions, 703 engagements, 280 Likes and 122 Retweets.

Learn more and read the report