Seniors? Older Adults? Age Friendly? Um... what do you think is wisest?

Posted Le 16 août 2018

Hello from the Huron East Age-Friendly Community group. We are looking at posting a calendar of monthly events in weather protected bulletin boxes in our communities. Our basic audience is older adults, but we know that our local older adults are very integrated into the community and do not necessarily want a "seniors" label. We do have many older adults and they are out and about at activities along with family member and people of all ages. We also hear that the Age-Friendly Community title is not preferable. So, how can we label/title a calendar that is really for all ages but that we hope will attract the older adults to read and attend? Our group discussed that we did want cutesie names like "Keenagers". So - do you have an alternative title for us?