Privacy Policy


Parachute is Canada’s national charity dedicated to injury prevention. Our mission is to create a safer Canada by preventing serious and fatal injuries through evidence-based solutions that advocate and educate. Our vision is A Canada free of serious injuries, with Canadians living long lives to the fullest. Parachute takes the privacy of Loop and Loop Junior users and the security of their personal information very seriously. This Privacy Policy sets out how Parachute uses and protects any information that you provide when you use Loop or Loop Junior.

Parachute is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using Loop or Loop Junior, you can be assured that it will only be used in accordance with this Privacy Policy.

The purpose of this Privacy Policy is to set out the principles governing our use of the personal information which you give to us, or we obtain about you, via the web. We ask you to read this Privacy Policy carefully. By using Loop or Loop Junior you consent to the terms of this Privacy Policy.

Parachute may change this policy from time to time by updating this page. You should check this page on occasion to ensure that you are happy with any changes. This policy is effective from May 2021.


We are dedicated to ensuring your confidentiality by protecting the personal information you provide to us. That commitment is fundamental to the way we do business and is reflected in our privacy policies, which we have developed to comply with the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and the guidelines and principles it prescribes.

In addition to the principles and guidelines of PIPEDA, the collection and use of your personal information may be affected by any contractual agreements that you may have directly with Parachute.

All Parachute employees are required to read and abide by the Parachute Privacy Policy. This policy applies to Parachute and organizations that contract with us.

Maintaining and governing our Privacy Policy is the responsibility of Parachute. If you have questions regarding privacy and the protection of your personal information, please see “Individual Access” below.


What is personal information?

Through using Loop or Loop Junior we may sometimes receive personal information about you. Personal information is information about an identifiable individual such as someone’s name, address, phone number, personal email address, social insurance number, gender, income or family status. Personal information also includes employment or health information. In order to achieve its mission, Parachute may request the following types of personal information through Loop or Loop Junior:

  • Contact information including name, address, phone number, and email.
  • Information related to your employment.
  • Photographs to use in future publications including (but not limited to) newsletters and websites.
  • Personal or professional stories (which are voluntarily provided); and
  • Other information you voluntarily submit, including health information about yourself or those you care for.

We will also collect ‘aggregate information’ using ‘cookies’ (see “Cookies” below) to monitor the use of the Loop or Loop Junior website. Typically, we collect information about the number of visitors to this website and to each web page and the originating domain names of visitors’ Internet Service Providers. We will also track activity and emerging themes from Discussions, Events and Workspaces.

What we do with the information we gather

Parachute collects and uses personal information for purposes necessary to fulfill its mission and to comply with any legal requirements. This includes but is not limited to the following purposes:

  • To share information about Parachute with stakeholders and those who may be interested in our activities
  • To establish, build, and maintain relationships
  • To periodically send you emails (to which you have subscribed) relating to Loop or Loop Junior news or information which we think you may find interesting, using the email address you have provided
  • In the case of photographs, for use in our electronic and print publications
  • To share personal or organizational stories and lessons learned
  • To facilitate the Knowledge Centre services offered to Loop and Loop Junior users
  • To track and evaluate the impact of Loop and Loop Junior and the Fall Prevention Communities of Practice
  • To share and exchange knowledge with other Loop and Loop Junior users
  • To apply for and/or receive grants to sustain the work of Parachute
  • To improve our ability to attain the objectives set out in our mission.

We also use aggregate information to understand the use of this website and may share it with other third parties who are assisting us in the development of this website.

We may monitor Loop and Loop Junior user traffic patterns and website usage to help us to improve the design and layout of these websites and personalise your experience by tailoring the content you see, thus optimising your experience.

We may also perform statistical analysis on our users’ accounts to determine, among other things, how many of them are active, how frequently they are used and how many of our website’s members are registered with. We may also obtain information about your opinions if, for example, you send us feedback or ask us questions.

If you provide us with information about another person, e.g., a colleague, patient or family member, you confirm that they have appointed you to act for them, that they consent to our processing their personal information, including sensitive personal information, and that you have informed them of our identity and the purposes (as set out in this privacy policy) for which we will process their personal information.

We may disclose personal information in order to comply with a legal or regulatory obligation.


Parachute will not collect, use or disclose an individual’s personal information without their knowledge and consent except in certain instances where permitted by law.

Parachute will reasonably seek to obtain consent, either express or implied, for the collection and subsequent use and disclosure of personal information at the time of collection of the information. In certain circumstances, consent for the use and disclosure will be sought after the information has been collected, but before it is used, if Parachute wants to use the information for a purpose not previously identified, including the reasons set out in this Privacy Policy.

Parachute will ensure that meaningful consent is obtained for the collection, use and disclosure of personal information. To attain this, the purpose for which the information will be used, including for the reasons set out in this Privacy Policy, will be stated in such a manner that the individual can reasonably understand how the information will be used or disclosed.
Parachute will require individuals to consent to the collection, use and disclosure of personal information only if such collection, use or disclosure is required to fulfill the identified purpose.

Parachute will determine the type of consent required based on the type of information collected, its intended use and the sensitivity of the information. In the case of photographs, videos or other images which are taken at events held by Parachute, we will request your approval prior to use.

Consent may be expressed or implied, given orally, electronically or in writing.

An individual may withdraw consent at any time on sufficient notice to Parachute subject to legal and contractual limitations by contacting us at the address provided below. The individual will be notified by Parachute of the implications of this withdrawal.


Parachute will limit the collection of your personal information to that which is necessary for the purposes identified by Parachute. This information will be collected by fair and lawful means at all times.


Your personal information will not be used or disclosed by Parachute for purposes other than those for which it was collected, except with the consent of the individual or as required by law. Your personal information will be retained only as long as reasonably necessary for the fulfillment of those purposes or as required by law.


We will make reasonable efforts to ensure that personal information of individuals is kept accurate, complete and up-to-date as is necessary for the purpose for which it is to be used.

We will make reasonable efforts to obtain information from individuals in order to update information on hand if required to fulfill the purpose for which the information was collected. If we are informed that your personal information is incorrect, we will update this information as soon as possible.

We will not update your personal information without your consent.

Loop and Loop Junior users may update their own personal information by editing their profile and settings on the Loop and Loop Junior websites.


We are committed to ensuring your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We will ensure all employees of Parachute and its affiliates are aware of the importance of maintaining confidentiality of personal information and will be trained as how to safeguard this information. Employees of Parachute are required to abide by this policy.


When you use this website, you will receive cookies. These are both session cookies and third-party cookies. If you would like to learn more about cookies, visit, which contains comprehensive information on how to accept or decline cookies on a wide variety of browsers.


Parachute uses IP addresses to assist in diagnosing server problems. We reserve the right to perform statistical analyses of user behaviour and characteristics, to measure interest in and user traffic patterns to the various sections of Loop and Loop Junior, to prevent abuse in our online forums, and to help us improve design, layout and navigation.


Loop and Loop Junior contain links to other websites that may be of interest to the visitor to our site. Whether Parachute or Loop or Loop Junior users provide these linkages, Parachute is not responsible for the privacy practices, content, transactions, and functioning of the linkages of these sites. Users submitting information to these third-party websites should review the privacy statements of these sites before providing them with personally identifiable information.


Parachute reviews its privacy practices regularly. As a result, changes to this privacy policy may be made from time to time. The most current policy can be accessed on Loop or Loop Junior or by contacting Parachute at the address below.


You may obtain specific information about our policies and practices relating to the management of personal information by contacting us at the address below.


If you wish to contact us with respect to any of the matters set out in this Privacy Policy or for other reasons relating to the collection of your personal information, including details of your personal information which we have collected, please write to Parachute at the address below. If you believe that any information, we hold about you is incorrect or incomplete, please write to us as soon as possible. We will promptly correct any information found to be incorrect.

Please clearly state on all communication your name, your username and the name of this website. A small administration fee may be payable.



150 Eglinton Avenue E. Suite 300
Toronto, Ontario, M4P 1E8


You should note that if our business (or any part of it) is sold or transferred at any time, the information we hold may form part of the assets transferred, although it will still be used only in accordance with this Privacy Policy.

For quality control and training purposes, we may monitor or record your communications with us.


You can address a challenge concerning Parachute’s compliance with this Privacy Policy by writing to the designated person accountable for compliance within Parachute at the address below under the heading Contact Us. If you are not satisfied with our response or that we are operating in compliance with requirements of PIPEDA, you may file a written complaint with the Commissioner at the following address:

Federal Privacy Commissioner
112 Kent Street
Place de Ville Tower B, 3rd Floor
Ottawa, Ontario
K1A 1H3
Tel: 1-613-995-8210
Toll free: 1-800-282-1376
fax: 1-613-947-6850